Hi, I’m Rajiv Doshi, a marketer who loves to help brands grow and communities thrive. 👋

I’m a digital marketing and e-commerce leader with more than 20 years of experience helping companies grow through strategy, creativity, and execution. My work spans brand building, performance marketing, and entrepreneurship, with a focus on turning ideas into measurable impact. Alongside leadership roles in consumer brands, I’ve launched and scaled new ventures, giving me a unique perspective on both corporate growth and entrepreneurial innovation.

Contact me
Work experience

Director of E-Commerce - Frog Hollow Farm

I directed a cross-functional team responsible for marketing, customer service, logistics, and fulfillment. My work improved profitability through pricing and fulfillment optimization, while a new acquisition strategy boosted website traffic by more than 50%. I drove significant sales growth on Shopify Plus, expanded marketplace partnerships, and built retention strategies across email, SMS, and mobile.

Director of Digital Marketing & E-Commerce - Westward Whiskey

At Westward Whiskey, I led digital marketing and e-commerce for one of America’s leading single malt whiskey brands. I oversaw everything from Shopify site management to Klaviyo email flows and digital advertising, building campaigns that balanced storytelling with performance. During my time there, I helped scale the Whiskey Club to more than 3,000 members, launched multiple award-winning releases, and partnered with breweries and creators to bring new products to life.

Education

LIU POST

B.S. in Business Administration, Management/Marketing

SKILLS

  • Digital marketing strategy and e-commerce growth

  • CRM, email, and customer lifecycle marketing

  • Paid media across Meta, Google, and CTV

  • SEO, SEM, and channel optimization

  • Brand positioning and storytelling

  • Subscription and membership models

  • Partnerships and collaborations

  • Team leadership and cross-functional management

Director of Digital Marketing - Mezzetta

At Mezzetta, I managed digital strategy and resources across content, e-commerce, and retail merchandising. I led content and editorial planning to boost brand engagement, launched omnichannel growth initiatives, and executed digital promotions that introduced more than one million new households to the brand.

Senior Manager, Digital Marketing - popchips

I built and launched popchips’ first digital marketing strategy, positioning it as a digital-first snack brand. I managed e-commerce growth for both DTC and Amazon, introduced online-exclusive packs and subscriptions, and drove significant revenue growth while improving customer lifetime value.

Earlier Experience

I also held leadership roles at Minekey, Hollywood.com, and Greater Than One, and founded eFanGuide, giving me early experience in product development, operations, and digital marketing.

Current Projects

In addition to consulting, I’m building out Doshi Digital, a portfolio of ventures at the intersection of marketing, media, and community. These include:

  • Lamorinda Life — a hyper-local newsletter and media platform highlighting people, businesses, and events in Lafayette, Moraga, and Orinda.

  • BoredU — a printable kids-activity platform delivering screen-free fun to families through weekly content and subscriptions.

  • Hello Local Digital — a marketing agency helping local businesses improve visibility through SEO, social media, and digital strategy.

Come say hello! 👉